Will Fuller
I create tailored digital solutions for teams that value creativity, craft, and thoughtful execution. No templates just refined experiences built around your product, your users, and how your business actually works.
Defender
Leading the UX for off-road experiences on upcoming Defender models, contributing concepts that unify cameras, terrain systems and new features into a seamless, engaging cockpit experience focused on usability, confidence and adventure.
Swipe Save
A mobile budgeting app that uses a swipe-based interface to help users accurately review and categorise their bank transactions, making budgeting faster, clearer, and more consistent.
Avinya
Design system with three Avinya specific UI themes, enabling Tata Motors to deliver a distinct visual identity through a unified software.
Vibey
A lightweight tool that brings planning, notes, and prompt writing into one interface, making Claude Code faster and more comfortable to use without relying on the terminal.
Range Rover
Designed next-generation digital displays for upcoming Range Rover and Defender models, creating an atomic design system and layout framework informed by user-centred research, attention management, and cross-team integration.
Feed It Back
Design work on the core inbox of a multi-channel review management platform, helping restaurant teams prioritise, respond to, and manage high volumes of customer feedback.
ChargedUp
Early-stage creative work for a startup rolling out phone charging stations across London, spanning product visuals, marketing assets, and landing pages.
Timeline
Design Experience
2022 - 2026
Jaguar Land Rover
2021
Suru Partners
2020
Freelance
2019
University of New Mexico
2018
Charged Up
2015
Loughborough University
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